What a product organization does can be very diversified at times. From design and engineering to customer support, we needed to quickly describe each point of contact in the product development pipeline.
Below are a few clips without the voiceover (to protect sensitive details). The goal in art direction was to bring out almost a Tron-like aesthetic, with line-work bringing to mind design schematics. But also enough shape and color to fill out the feel of art direction.
Below are a few clips without the voiceover (to protect sensitive details). The goal in art direction was to bring out almost a Tron-like aesthetic, with line-work bringing to mind design schematics. But also enough shape and color to fill out the feel of art direction.
