Portfolio of Cyrene Domogalla - Intel Journey of a Chip from Concept to Customer

From Concept to Customer

PC World Review: "This insightful Intel video explains how CPUs are made, in words you can actually understand"

The purpose of the project was to act as a compliment to the "Sand to Silicon" video (see below) that Intel had previously created (and is in the process of updating). While "Sand to Silicon" focused almost exclusively on the manufacturing portion of chip development, this animation would cover the gamut, from a very high level, from concept to landing in the hands of a customer.

You may be thinking to yourself "Chip really reminds me of a certian 90's MS Office helper..." This was intentional for a couple reasons - 1st, to give us a character we could follow for continuity, and 2nd, to be cheeky.

One of Intel's original sand to silicon videos. This was a valuable reference. However the client wanted to expand the story beyoud manufacturing and help people get a "bigger Picture" of the process of chip creation.

Storyboard (select frames)

Art Development

For this animation, I would need to have a lot more characters than I typically include. I needed a simple enough style that would keep the audience from getting distracted from the primary motion while still being robust enough to look slick.

One of the benefits of being the Art Director, illustrator, and animator means I can think ahead in ways that is not always easy if I were in a more pipeline-oriented shop. I can hold off on illustration until I'm sure a scene is working as planned as well as easily go back and adjust/change/enhance artwork as needed for a more efficient workflow.