Pravici
Pravici is a development agency that specialized in Loyalty Programs for large entities such as car or airline industries. They've developed a product that allows these companies to start transitioning their systems over to Blockchain without compromise previous investments in their database setups. TLP (the product) is also capable of being a standalone Blockchain Loyalty Platform without preexisting infrastructure.
Pravici needed a series of videos to help explain the TLP product and how it fit into the lives of both the administrators who would be working with it, as well as how it's implementation could impact customers down the line.
To organize this effort I started with a Creative Brief that helps us narrow down the critical points that needed to articulated. After much discussion we narrowed it down to six(6) videos that would be created. With a few event deadlines to hit, the turnaround time was going to be tight. Que project management and organization skills!
Scripts
As always, any explainer animation needs a script. Or six, as this case called for.
In each of my scripts, the first page includes snips from the creative brief or statement of work (depending on how the discovery process is proceeding). This way I'm referring to the Audience and key Goals at all times and the client is reminded each time they review the document so that they to stay on target.
Storyboards
Because there were so many animations to develop in a short amount of time, I elected to be quick and dirty with the storyboards. I wanted to communicate key scenes only. And in the interest of getting a robust conversation quickly I generated a storyboard "animatic" set to my voice for the voiceover.
Art Development
I wanted to call out the blues of the Pravici brand, but still have some 'real-world' touches of color. The characters and shapes were also simplified in the interest of hitting deadlines, but without sacrificing quality too much.
Many scenes were going to be recycled between the different videos. Project management, preparation, and organization were all critical to maximize efficiency between myself and my subcontractors.
Animation
Below is the "Overview" animation describing TLP.
The way these animations are centered around individuals helps to ground the idea in terms of value. Pravici submitted their product to the MOBI Grand Challenge in early September 2019. Part of that effort involved an animation to explain the technology. In November Pravici was announced as the 1ST PLACE WINNER!
View all animations on the Pravici Youtube Channel
For those interested in numbers, here's how this project broke down:
Discovery.................................17 hrs
Script Dev..............................23 hrs
Storyboards...........................6 hrs
Art and Asset Dev.................66 hrs
VO Recording and Sound.....6 hrs
Animation..............................97 hrs
Misc. Design Support............5 hrs
Accumulative approximately: 280 hours. 2.5 months. 6 videos.